Information, Education and Communication (IEC) materials are used to convey public health messaging in order to support the overarching behaviour change strategy developed to respond to a public health problem. IEC materials include a range of products like:
It is important to remember that most IEC materials are not powerful enough by themselves to change behaviour. The materials should be incorporated in an activity or activities in such a way that they form a behaviour change package. The packages should complement each other in addressing a range of behavioural barriers in the target setting. A range of communication channels should be used including some which allow for a dialogue to be created with community members.
